Thursday, August 30, 2007

Why Washington Post Radio Died

By Mark Fisher
From its sudden and fascinating inception to its slow and awkward demise, Washington Post Radio was a work in progress. It never came close to fulfilling its original promise--"NPR on caffeine," in the spicy phrase of the newspaper's radio-TV guru, Tina Gulland--but it was a radio station bubbling with possibilities.
Not that many listeners cared to explore those possibilities. The radio station--which will die next month by mutual consent of its clumsily-paired parents, The Washington Post and Bonneville broadcasting--never showed much of a pulse in the ratings, even though its programming ran on one of the most powerful and storied spots on Washington's radio dial, the former home of all-news WTOP.
To read more on this story, plus information on what will replace Washiungton Post Radio, refer to washingtonpost.com:
http://blog.washingtonpost.com/rawfisher/2007/08/why_washington_post_radio_died.html?nav=rss_blog